To celebrate the release of their Tech Fleece Aeroloft Collection and new Sneakerboots for 2015, Nike asked us to develop a launch concept and create visual content for the roll-out. We decided to focus on bike messengers and portray their daily battles. The photos and a series of short clips show the key product features in order to tease the launch. After the release, our bike messengers delivered the products in customized messenger bags to selected influencers and consumers.
Check Lodown Magazine and look out for their print issue #99 dropping mid-December 2015 with a photo editorial that digs deeper into the story.
Photos by Georg Roske
Videos by ModestDept